PinnedHow I started a YouTube channel that will soon reach a million subscribersI thought of writing this article when a friend got in touch and asked me to share some of the videos I have made. I had taken on digital and social media editing roles since 2015, and that meant I spent more time helping others to produce their own videos…You Tube6 min read
Published in The Startup·May 20, 2019How to grab the attention of the HD generation on social media?I was very worried about a stranger the other day. He stood out from everybody else waiting for a train at London Bridge’s platform 6. The man managed to bend his neck and his back so much that his face was almost parallel to the floor. His phone was less…Social Media4 min read
Published in The Startup·Feb 4, 2018Five reasons you should embrace CrowdTangle for your businessIf you haven’t used CrowdTangle yet, you’ve been missing out so much. I was speaking at a digital marketing conference in Berlin last December about tools to track videos’ performance on social media. “Anyone here has already used CrowdTangle,” I asked some 50 people in the room. No one raised…Social Media4 min read
Published in The Startup·Jan 21, 2018Why Facebook’s latest change is a blessing in disguiseNews providers are presented with a chance to walk with two social legs rather than one, which so far has been predominantly Facebook. You must have heard many times before that if something is too good to be true, it probably is. …You Tube6 min read